 |
Getting Your House Ready To Sell |
| |
Introduction: Emotion vs. Reason |
| |
De-Personalizing The House |
| |
Removing Clutter, Though You May Not Think Of It As Clutter |
| |
Fixing Up The House Interior |
| |
Fixing Up Outside The House |
|
Want To Start Off With A High Sales Price? Beware! |
| |
Meeting With Realtors |
| |
Which Realtor Do You Choose? |
| |
What Happens Behind The Scenes? |
| |
Dropping Your Price... Too Late? |
|
Types Of Listing Contracts |
| |
Open Listings |
| |
One-Time Show |
| |
Exclusive Agency Listings |
| |
Exclusive Right To Sell |
|
Details Of A Listing Contract |
| |
Price And Terms Of Sale |
| |
Lockbox - Yes Or No? |
| |
Real Estate Commission |
| |
Multiple Listing Service |
| |
Agency Duties Of A Listing Agent |
| |
Resolution Of Disputes |
|
Listing Commissions And Related Issues |
| |
Is The Commission Negotiable? |
| |
How And When The Commission Is Earned |
| |
"Hot" Market Under-Pricing Strategy - Commission Issues |
|
The Listing Agent & Marketing Your Home |
| |
The "Real" Role Of A Listing Agent |
| |
Preliminary Marketing - The "For Sale" Sign |
| |
Preliminary Marketing - Flyers And the Brochure Box |
|
The Listing Agent - Marketing Your House To Other Agents |
| |
MLS - Multiple Listing Service |
| |
Office Preview |
| |
Broker Previews And Culinary Delights |
| |
Office Flyers |
| |
Marketing Sessions |
|
The Listing Agent - Marketing Your House To Homebuyers |
| |
The Purpose Of Advertising In General |
| |
Real Estate Company Advertising |
| |
Individual Agent Advertising |
| |
Neighborhood Announcements |
| |
Open Houses |
|
Showing Your House To Home Buyers |
| |
Convenience And Availability |
| |
Why You Should Not Be Home |
| |
Lighting, Fragrances, Pet Control And More |
| |
Keeping The House Tidy And Neat |
