Social Media Marketing has gone to the next level with Instagram. It is perhaps the hottest social media network, and people love it! The average monthly users of this photo-sharing application are over a billion, and it is sure to connect you with the target audience your business appeals to.
But social media marketing, just like any other forms of marketing, is a thorough process that has to be full-proof and free of errors. You must implement the necessary changes to your marketing strategy to gain Instagram followers. Here you will learn about three basic mistakes that are commonly observed in this field, and how to avoid them:
Wrong Use Of Hashtags
Hashtags make your content visible and help your campaign reach out to the greater section of the audience. When you use the hashtags that your audience is already familiar with and following, your contents spread far and wide. They not only connect you with your followers but them among each other as well. Instagram practically thrives off of hashtags.
Since 2018, when hashtags became clickable users incorporate them in their posts for greater circulation among people sharing interests. But using them abruptly harms the cause. Many business organisations, even important ones, often overlook the importance of the hashtags, and this leads to failure of campaigns. Keeping the contents, time, place, and user interests into account is significant.
Follow these tips for optimum results from using the hashtags:
- Hashtags must be relevant to your post contents.
- Use broad, generalized keywords, those who are industry-specific.
- Keep the list of hashtags in your post short, simple, and compact.
- Scattering The Content
Whatever Instagram marketing strategy you are following, it must not indulge scattering of the contents. It is not okay to post whatever you feel like and whenever you want. Marketing on Instagram needs a systematic approach just as any other marketing strategy. If your followers get haphazard contents and lose interest, the point of the campaign fails.
You have to remember that Instagram is a visual platform, and contents appeal aesthetically to the users. Here are a few points to note when you are planning the contents:
Create a theme or background that suits your business type. For example, a travel company’s Instagram page may contain beautiful scenic landscape and pictures highlighting leisure and dreaminess.
Appreciate user-generated contents and shape your marketing strategy as required. Initiatives by users reflect how much they care for your brand. Spread such posts to build your brand image.
The number of followers and likes are essential to strengthen your brand name and credibility. Many eminent business organisations buy real likes on Instagram from the top agencies to boost their social media image. Create and post contents in a systematic order and procure a huge number of likes for your company.
Lack of User Engagement
Building a solid base of Instagram, followers need much time and effort. But maintaining the same is even a greater task. You must take care of your existing followers as well while spreading your brand name. Very often, business organisations forget to engage their followers and lose their attention.
You must provide positive feedback when your followers drop a comment or post any query. Responding to the users and staying in touch with their opinions is essential. This practice helps to build trust and thus, increase your followers count. You may also follow the footsteps of several notable business organisations and Buy real Instagram followers.
If you draw a good marketing strategy for Instagram and avoid the common blunders, your business is likely to skyrocket in no time.