Property sellers surveyed recently and 80 per cent of them stated that floor plans are either very useful or essential when it comes to selling. An astounding 88 per cent of them also agreed when it comes to purchasing a property.
A floor plan is definitely not a requirement when selling a property, but neither are property descriptions or even photos. How many listings have you seen without those? Floor plans are not only good for attention grabbing but they can also simplify the buyer’s decision-making. They are actually just as important as having high-quality photos and here are six reasons why:
Help Buyers Visualise the Property Better Than Photos
According to research by Rightmove, over a third of buyers are less likely to enquire about a property if a floor plan isn’t provided. 1 in 5 would completely ignore the listing. Floor plans show buyers details that can be difficult to get across using just descriptions and photos, such as storage space, measurements, and windows. They also do a better job when it comes to displaying the unique selling points such as extensions and knock-through.
Less Time Wastage
High-quality images are critical in displaying a property in the best light. Wide-angle shots might score well with some buyers, but others feel that they are sometimes misleading when it comes to portraying the space accurately.
A floor plan can help you avoid that by helping potential tenants and buyers have a clearer image of the whole property before they even step through the door. House-hunters can use floor plans in addition to photos to understand better the space and layout of the property, which means no nasty surprises once they get there.
Mentally Moving In
If a buyer is able to see himself/herself living in a property, half the job of the estate agent is already done. According to the survey by Rightmove, buyers want floor plans that show room layout as well, as how they fit relative to the rest of the property. However, dimensions are what buyers’ rate as most important in floor plans.
Floor plans that show door and window placements as well as room measurements help potential buyers to visualise where their furniture will go, and how they would use the space. They can even start thinking about decor or what changes they would make to the building to better suit their needs. Once potential buyers start mentally planning the move, a decision to buy and an emotional attachment to the property won’t be too far off.
Making the Property Memorable Later
Helping potential buyers visualise the potential of a property before and during viewing is one thing, but what happens once they go home? You might be getting impressive signals during the viewing, but once you follow up with a call, they may ask, “which property are you referring to?” which is never a good sign.
Keep in mind that house hunters often look at multiple properties at the same time and it is easy to get the features of each house mixed up if they are viewing multiple properties a day. However, if you include a floor plan in your marketing materials and listing, it will stick in their minds.
Taking the Stress Out of Viewing
Floor plans can also help the buyer decide after the viewing. You should not forget that for some people viewing a property in the presence of an estate agent in a perceived time limit can be daunting or even stressful.
Taking a closer look at the measurements or even noticing overlooked parts of the property can actually help persuade buyers into a second viewing where they might otherwise walk away.
It Makes You Look More Professional
A floor plan that’s clear and properly designed will help put your listing on the top of the pile as a professional listing from a professional business. It helps add to your brand’s quality and shows property sellers looking for agents that you are willing to invest in your business to keep up with the current property trends.